Authentic marketing begins with connection.
MARKETING DESIGNED FOR CREATIVE MINDS.
It’s something I hear from creative entrepreneurs again and again. The truth is, creative minds are naturally well suited to marketing. The advice they’ve been given is just disconnected from the way they actually work.
We help creatives simplify their message, build systems that save time, and market their work in a way that feels honest — not forced.
When marketing is built on real connection, it supports your work instead of competing with it.
“Marketing shouldn’t be this hard."
How To Work With Us
You’re busy doing the work you love, and marketing keeps pulling you away from it. It doesn’t have to. With the right strategy and systems in place, marketing becomes a steady part of your routine instead of a drain on your time and energy. Our services are designed to take the weight off, so you can stay focused on building what matters most.
WORK WITH US
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WORK WITH US 〰️
PAID ADS SETUP & MANAGEMENT
Hands-on paid ad management for brands ready to grow with intention, clarity, and real data.
CONVERSION-FOCUSED CREATIVE
Scroll-stopping ad creative designed to feel human, on-brand, and actually convert across paid social.
MARKETING STRATEGY INTENSIVE
For those seeking clarity, direction , aligned messaging, and a focused plan they can confidently execute.
More of a DIY type? Start with our flagship course —
The Marketing Map
The Marketing Map uses the exact frameworks marketing agencies rely on, translated into a practical, self-guided course that helps you build a clear strategy and turn it into an actionable plan for your business.
With The Marketing Map, you’ll get:
Six podcast-style audio lessons you can listen to on the move, while working, or even grocery shopping
A 45-page workbook to deepen the lessons and apply each concept directly to your business
Guided exercises that make agency-level strategy relevant to your goals and stage
A clear understanding of how your marketing pieces fit together
A complete marketing map outlining what to focus on over the next year, and when to review and make optimizations
Clear next steps so you always know what action to take to grow your business
Hi, I’m Lilly.
I’ve spent years inside marketing agencies learning what actually works, and I built Shine Collective to pass that knowledge on to creative entrepreneurs.
Here, you’ll learn the fundamentals, understand why they work, and apply them in a way that fits your business and your life. With the right framework and a bit of guidance, you can stop guessing, trust your decisions, and grow something that truly works for you.
Kind words from our clients 🌀
FAQ
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Yes. Shine Collective is designed to meet you where you are. If you’re early in your business and want to understand how marketing works before spending a lot of money or time, the learning resources are a great place to start. You don’t need a large audience, a polished brand, or prior marketing experience.
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Not at all. In fact, it’s better to approach this course with a beginner’s mindset. Everything here is built to help you learn why things work, not just what to do. The goal is confidence and clarity — not perfection. You’ll learn foundational principles you can apply at your own pace and adapt as your business evolves.
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Shine Collective focuses on education, not hacks. Instead of chasing trends or promising quick wins, you’ll learn proven frameworks used by agencies and in-house teams — translated for creative entrepreneurs who want sustainable growth and a deeper understanding of their marketing decisions.
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Yes. In addition to educational resources, I offer a tailored services for business owners who want strategic guidance and hands-on support. These 1:1 sessions are best suited for businesses that are ready to invest in clarity, structure, and long-term growth. Please fill out the contact form to inquire about availability and pricing.
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While many examples focus on online brands, the principles taught here apply to service-based businesses, product-based brands, and creative founders in many different industries. The frameworks are flexible by design.